MICHAEL RAMHARTER
Although I became a production designer by chance, it was by no means accidental for me to become a designer. I finished my studies at the University of Applied Arts in Vienna 1993 after giving up a promising career as a goldsmith and jeweller. At that time the New Sentimental Film in Frankfurt opened a subsidiary in Vienna and the manager of that company asked me to create a set for their first tv commercial. This turned out extremely well and confirmed me that production design is completely in line with my understanding of design and interior design services. Services which have to take into account the client s individual lifestyle, having to live in the ambience created.